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This report highlights the findings of the first two waves of the Credos Forum.
Welcome to Credos' advertising Quiz of the Week, 9 September 2011. Every week we will ask five questions based on stories from the trade or national press. Enjoy and good luck!
Acxiom's latest research revealed big differences between what marketers think consumers are using new media for and what people's experience and behaviour really is. According to their report, which form of marketing do prospective consumers consider most appropriate?
Cancer Research UK is looking for a new sponsor, after Tesco's 10 year sponsorship of its Race for Life fundraiser ended. Since its launch in 1994, how much money has Race for Life raised for Cancer Research?
Jack Daniel's announced this week that it is on the hunt for a new digital agency to strengthen the brand’s association with live music. But which artist has their own '901 Tequila' brand?
The shortlist for the IPA Effectiveness Awards was announced this week. But who was the only agency to receive more than one nomination?
And finally. Domino’s Pizza is well-known for its eccentric marketing ploys. But Domino’s in Japan set the bar even higher last week by announcing that the pizza chain intends to open the first fast food outlet where?
''An appropriate solution': The advertising industry's efforts to use airbrushing responsibly'' Emma Taylor, Brushed Off (04/05/12)
'Advertising: Where Are We Now on Body Image?' Karen Fraser, Huffington Post Blog (30/04/12)
'Marketing promotion: How ad clearance helps brands' Campaign (17/04/12)
'And the Body Confidence Awards nominees are...' Caryn Franklin, Huffington Post Blog (17/04/12)
'Barnardo's wins awards for student and graduate internships' Target Jobs (02/04/12)
'Face it, your consumers hate you' Marketing (28/03/12)
'SMEs win national awards for internships' Inspires Me (27/03/12)
'SMEs win national awards for internships' Business Matters (26/03/12)
'Rethinking age, youth and beauty' Research (21/03/12)
'Do you want the good news or the bad news?' Research (14/03/12)
'Consumers unfazed by sexually provocative outdoor ads' McConnells (02/03/12)
'Public unruffled by 'sexy' outdoor ads' Campaign (28/02/12)
'Credos releases report on sexualised imagery in outdoor ads' The Drum (27/02/12)
'The Year Ahead For... Marketing' Campaign (12/01/12)
'More than half of under-13s have an illegal Facebook account (after their parents helped them to sign up)' Mail Online (12/12/11)
'Can advertising win over the public?' Campaign (08/12/11)
'H&M Should Rethink Its CGI Models' Marketing Week (08/12/11)
'Extreme airbrushing unacceptable, according to new survey of women and girls' joswinson.org (07/12/11)
'Avoid airbrushing to build consumer trust, survey reveals' McConnells (07/12/11)
'To be real or not? The dilemma beauty brands face' Marketing Week (07/12/11)
'Airbrushing turns off 84% of young women' The Institute of Direct and Digital Marketing (06/12/11)
'Airbrushing damages consumer trust in brands' Marketing Week (06/12/11)
'Government targets beauty brands with body-confidence pledge' Marketing (06/12/11)
'Pretty as a Picture' FIPI Group (11/11)
'61% of UK consumers say advertising makes positive contribution to economic growth' The Drum (22/11/11)
'Globalisation is key for UK agencies' Marketing Week (16/11/11)
'How the Guardian helped to make Tim Lefroy's case for the advertising industry' Stuart Smith's Blog (02/11/11)
'Think BR: Outdoor: The last frontier of decency?' Brand Republic (19/10/11)
'Advertising in a recession' Kommersant (10/10//11)
'Is state-funded consumer research all smoke and mirrors?' Marketing (15/09/11)
''Hands-on' Patterson unveils AA plans' Campaign (08/09/12)
'Airbrushing: the kids are ok with image manipulation' Marketing (19/08/11)
'How far should advertising be allowed to airbrush reality?' Stuart Smith's Blog (19/08/11)
'MPs wage war on ad data' Campaign (07/07/11)
'Mattel questions effect of brands on childhood' Marketing (29/06/11)
'There “must be easier ways of bonding” with your child than playing a game that allowed “gangsters to run over prostitutes”' Sue Aitkens Parenting Expert (26/06/11)
'Why parents are to blame for the sexualisation of children' Mail Online (25/06/11)
'Reg Bailey: parents are complicit in sexualisation of children' The Telegraph (25/06/11)
'Non-compliers with sexualisation review should be “embarrassed”: Reg Bailey' Marketing Week (21/06/11)
'Bailey denies being “new Mary Whitehouse” as crackdown looms' Pitch (21/06/11)
'IPA welcomes review into advertising's effect on kids' The Drum (06/06/11)
'OPINION: How do children understand advertising?' Liverpool Daily Post (06/06/11)
'Is online advertising really trusted by consumers' Search and More (01/06/11)
'New Department of Health campaigns funded' BBC online (29/05/11)
'Public 'support drink-driving campaigns'' Management in Practice (27/05/11)
'In advertising we've a broad level of trust' Marketing Week (26/05/11)
'Public back ad spend budget for Government campaigns' Marketing Week (25/05/11)
'Honesty the best policy with behavioural ads' Marketing Week (23/05/11)
'Advertising Association to gather experts to examine children and advertising' Marketing (09/05/11)
'Claire Beale: Involve the consumer more; they might like it' Campaign (06/05/11)
'UK consumers mixed on advertising' Warc (04/05/11)
'Advertising trusted by 69% of the public' Campaign (03/05/11)
'Ad industry needs to do more to build public trust, says think tank' The Drum (03/05/11)
'Advertising trusted by 69% of public' Media Week (03/05/11)
'Credos: Public trust in ads needs work' Pitch Creative (03/05/11)
'Understanding advertising: What the UK really thinks' Pitch Creative (18/04/11)
'Advertising: What the UK really thinks' creativebrief (04/04/11)
'Telegraph's Black to Chair IPA Effectiveness Awards' Campaign (16/03/11)
'Close up: Does the industry need to advertise?' Campaign (21/01/11)
'Ad industry's social and economic worth not understood' Marketing Week (01/12/10)
'MPs hit Cameron over child pledge' Campaign (18/11/10)
'New advertising think tank to focus on marketing to children' Brand Republic (17/11/10)
'IPA gives kudos to Credos think tank' IPA (16/11/10)
'Close up: The man anointed UK's ultimate ad-rule maker' Campaign (12/11/10)
'Future Foundation puts its Front Foot forward' The Future Foundation (02/03/10)