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This report highlights the findings of the first two waves of the Credos Forum. 

Credos Quiz of the Week - 9 September 2011

Welcome to Credos' advertising Quiz of the Week, 9 September 2011.  Every week we will ask five questions based on stories from the trade or national press.  Enjoy and good luck!

Acxiom's latest research revealed big differences between what marketers think consumers are using new media for and what people's experience and behaviour really is. According to their report, which form of marketing do prospective consumers consider most appropriate?

Cancer Research UK is looking for a new sponsor, after Tesco's 10 year sponsorship of its Race for Life fundraiser ended. Since its launch in 1994, how much money has Race for Life raised for Cancer Research?

Jack Daniel's announced this week that it is on the hunt for a new digital agency to strengthen the brand’s association with live music. But which artist has their own '901 Tequila' brand?

The shortlist for the IPA Effectiveness Awards was announced this week. But who was the only agency to receive more than one nomination?

And finally. Domino’s Pizza is well-known for its eccentric marketing ploys. But Domino’s in Japan set the bar even higher last week by announcing that the pizza chain intends to open the first fast food outlet where?

 

Press Coverage


MAY 2012

''An appropriate solution': The advertising industry's efforts to use airbrushing responsibly''  Emma Taylor, Brushed Off (04/05/12)

 

APRIL 2012

'Advertising: Where Are We Now on Body Image?'  Karen Fraser, Huffington Post Blog (30/04/12) 

'Marketing promotion: How ad clearance helps brands'  Campaign (17/04/12)

'And the Body Confidence Awards nominees are...'  Caryn Franklin, Huffington Post Blog (17/04/12)

'Barnardo's wins awards for student and graduate internships'  Target Jobs (02/04/12)

 

MARCH 2012

'Face it, your consumers hate you'  Marketing (28/03/12)

'SMEs win national awards for internships'  Inspires Me (27/03/12)

'SMEs win national awards for internships'  Business Matters (26/03/12)

'Rethinking age, youth and beauty'  Research (21/03/12)

'Do you want the good news or the bad news?'  Research (14/03/12)

'Consumers unfazed by sexually provocative outdoor ads'  McConnells (02/03/12)

 

FEBRUARY 2012

'Public unruffled by 'sexy' outdoor ads'  Campaign (28/02/12)

'Credos releases report on sexualised imagery in outdoor ads'  The Drum (27/02/12)

 

JANUARY 2012

'The Year Ahead For... Marketing'  Campaign (12/01/12)

 

DECEMBER 2011

'More than half of under-13s have an illegal Facebook account (after their parents helped them to sign up)'  Mail Online (12/12/11)

'Can advertising win over the public?'  Campaign (08/12/11)

'H&M Should Rethink Its CGI Models'  Marketing Week (08/12/11)

'Extreme airbrushing unacceptable, according to new survey of women and girls'  joswinson.org (07/12/11)

'Avoid airbrushing to build consumer trust, survey reveals'  McConnells (07/12/11)

'To be real or not? The dilemma beauty brands face'  Marketing Week (07/12/11)

'Airbrushing turns off 84% of young women'  The Institute of Direct and Digital Marketing (06/12/11)

'Airbrushing damages consumer trust in brands'  Marketing Week (06/12/11)

'Government targets beauty brands with body-confidence pledge'  Marketing (06/12/11)

'Pretty as a Picture'  FIPI Group (11/11)

 

NOVEMBER 2011

'61% of UK consumers say advertising makes positive contribution to economic growth'  The Drum (22/11/11)

'Globalisation is key for UK agencies'  Marketing Week (16/11/11)  

'How the Guardian helped to make Tim Lefroy's case for the advertising industry'  Stuart Smith's Blog (02/11/11)

 

OCTOBER 2011

'Think BR: Outdoor: The last frontier of decency?'  Brand Republic (19/10/11)

'Advertising in a recession'  Kommersant (10/10//11)  

 

SEPTEMBER 2011

'Is state-funded consumer research all smoke and mirrors?'  Marketing (15/09/11)

''Hands-on' Patterson unveils AA plans'  Campaign (08/09/12)

 

AUGUST 2011

'Airbrushing: the kids are ok with image manipulation'  Marketing (19/08/11)

'How far should advertising be allowed to airbrush reality?'  Stuart Smith's Blog (19/08/11)

 

JULY 2011

'MPs wage war on ad data'  Campaign (07/07/11)

 

JUNE 2011

'Mattel questions effect of brands on childhood'  Marketing (29/06/11)

'There “must be easier ways of bonding” with your child than playing a game that allowed “gangsters to run over prostitutes”'  Sue Aitkens Parenting Expert (26/06/11)

'Why parents are to blame for the sexualisation of children'  Mail Online (25/06/11)

'Reg Bailey: parents are complicit in sexualisation of children'  The Telegraph (25/06/11)

'Non-compliers with sexualisation review should be “embarrassed”: Reg Bailey'  Marketing Week (21/06/11) 

'Bailey denies being “new Mary Whitehouse” as crackdown looms'  Pitch (21/06/11)

'IPA welcomes review into advertising's effect on kids'  The Drum (06/06/11)

'OPINION: How do children understand advertising?Liverpool Daily Post (06/06/11)

'Is online advertising really trusted by consumers'  Search and More (01/06/11)

 

MAY 2011

'New Department of Health campaigns funded'  BBC online (29/05/11)

'Public 'support drink-driving campaigns''  Management in Practice (27/05/11)

'In advertising we've a broad level of trust'  Marketing Week (26/05/11)

'Public back ad spend budget for Government campaigns'  Marketing Week (25/05/11)

'Honesty the best policy with behavioural ads'  Marketing Week (23/05/11)

'Advertising Association to gather experts to examine children and advertising'  Marketing (09/05/11)

'Claire Beale: Involve the consumer more; they might like it'  Campaign (06/05/11)

'UK consumers mixed on advertising'  Warc (04/05/11)

'Advertising trusted by 69% of the publicCampaign (03/05/11)

'Ad industry needs to do more to build public trust, says think tankThe Drum (03/05/11)

'Advertising trusted by 69% of public'  Media Week (03/05/11)

'Credos: Public trust in ads needs work'  Pitch Creative (03/05/11)

 

APRIL 2011

'Understanding advertising: What the UK really thinks'  Pitch Creative (18/04/11)

'Advertising: What the UK really thinks'  creativebrief (04/04/11)

 

MARCH 2011

'Telegraph's Black to Chair IPA Effectiveness Awards'  Campaign (16/03/11)

 

JANUARY 2011

'Close up: Does the industry need to advertise?'  Campaign (21/01/11)

 

DECEMBER 2010

'Ad industry's social and economic worth not understood'  Marketing Week (01/12/10)

 

NOVEMBER 2010

'MPs hit Cameron over child pledge'  Campaign (18/11/10)

'New advertising think tank to focus on marketing to children'  Brand Republic (17/11/10)

'IPA gives kudos to Credos think tank'  IPA (16/11/10)

'Close up: The man anointed UK's ultimate ad-rule maker'  Campaign (12/11/10)

 

MARCH 2010

'Future Foundation puts its Front Foot forward'  The Future Foundation (02/03/10)