Hello from Credos Bites In an interview with Marketing published yesterday, Unilever CEO Paul Polman, who delivered the Marketing Society’s annual lecture recently, states that he doesn’t like the word ‘advertising’, because it ‘doesn’t mean anything to me’. But what does the consumer think advertising means? Well, it depends who you’re asking. Credos focus groups [...]

This is the first in a series of blogs Credos is writing for Gradvertising, the blog for graduates trying to get into the advertising industry.     Applying for graduate jobs isn’t easy. It can be a long, arduous process, and job-hunting grads often submit several applications a day. Here are some simple yet effective [...]

Paul Feldwick, Consultant at Paul Feldwick Ltd, gives his view on the implications of Robert Heath's new book, Seducing the Subconscious.       ‘There are no hidden persuaders’, wrote Rosser Reeves in 1961: ‘Advertising does its work openly, in the bare and pitiless sunlight.’ It was never true, of course: even Reeves’ own commercials [...]