How advertising fuels the UK economy
Advertising informs, entertains, persuades,
dissuades and helps to enhance the perception of
value. Its effects stretch across the economy, with
roles ranging from an enabler of efficient markets to
a supporter of the creative industries.
Advertising’s contribution to the UK economy is
often lost among narrower debates about the
industry. To help address this imbalance, the
Advertising Association commissioned Deloitte
to examine the economic impact of advertising
in the UK.
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