Who can keep abreast of all the taxes and surcharges you might encounter when trying to book a flight? One airline has made a step towards making things simpler for its customers by launching an advertising campaign that states the full, final cost of jetting off with them. They are Porter Airlines, but where are they based?

• Sweden
• Canada
• Australia

The Hoseasons Group, responsible for such getaway giants as James Villa Holidays, saw a boost in the number of bookings it took as a result of TV advertising. Managing director Geoff Cowley said the increase in market share for their brands is “a reflection of the marketing we have done on TV”. Never complacent, he now seeks to increase the awareness of its cottage brand, which goes by the name of...?

• Cottages4you
• CottagingUK
• CompareTheCottage.co.uk

TripAdvisor also saw profits rise by a staggering 19% on the back of an increase in advertising revenue. Just as Frasier spun off from Cheers and dwarfed the latter’s ratings, which online travel agency did TripAdvisor spin-off from and subsequently out-perform?

• Travelsupermarket.com
• Icelolly.com
• Expedia.co.uk

Popular potato-philes McCain are preparing to plant revolutionary ‘scratch and sniff’ adverts in bus shelters all over the country. The campaign, costing a whopping £1.4 million, will allow consumers to press a button that will release a coupon and the spud-diddly-umptious aroma of what?

• A jacket potato
• Roast potatoes
• Oven chips

Nielsen published findings this week of a survey which found that we are more likely to accept advertising and buy products from tablet-based campaigns, compared to those on smartphones. 10% of tablet users are more likely to make a purchase compared to 7% of those using smartphones. But what is the ratio of tablet users to smartphone users in the UK?

• 1:4
• 1:5
• 1:6