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Credos Quiz of the Week

Welcome to Credos' advertising Quiz of the Week.  Every week we will ask five questions based on stories from the trade or national press.  Enjoy and good luck!

A new TV advert for Hiscox insurance, launched last Friday, focuses on the brand's honesty and fairness. Which recent film did the director of the advert also direct?

Last Saturday Britain’s first Shazam enabled adverts aired during the 'Britain’s Got Talent' commercial breaks. How many viewers used the Shazam app to tag the Pepsi Max and Cadbury adverts?

Virgin have created a new half an hour film about a couple falling in love on a Virgin flight, to feature in their in-flight entertainment. The film, entitled ‘Departure Date’, is different to your average in flight entertainment. How?

A Taiwanese electrical chain store, 3C, has created an advert which stars a lookalike of a former British Prime Minister to promote its air conditioning units. Is it...

Research Centre

Key Publications

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This report brings together the quantitative and qualitative research Credos commissioned around airbrushing and advertising.

Current Projects

Alcohol Marketing

Credos seeks to better understand the influence of marketing on alcohol drinking behaviour in the UK. 

Credos Forum: Public Views of Advertising

The Credos Forum hosts regular discussions to gather public opinion on all forms of advertising.

Children and Advertising

Credos intends to build on our existing research in this area, with a particular focus on digital communications.

The Economic Value of Advertising

Credos has set out to fully understand the economic value of advertising in the UK. 

Advertising and Body Confidence

This project will explore the effect of idealised imagery in advertising on young women. The aim is to understand young people’s response to such images.

View all projects

Latest Blog Entries

  • Credos Bites: What is advertising?

    Credos Bites: What is advertising?
    Hello from Credos Bites In an interview with Marketing published yesterday, Unilever CEO Paul Polman, who delivered the Marketing Society’s annual lecture recently, states that he doesn’t like the word ‘advertising’, because it ‘doesn’t mean anything to me’. But what does the consumer think advertising means? Well, it depends who you’re asking. Credos focus groups [...]

  • Credos Bites: Body image in the primary school

    Credos Bites: Body image in the primary school
    Hello from Credos Bites In the Guardian yesterday, Joanna Moorhead quotes 10-year-old schoolboys like Harry and Franklin, who say "About 99% of adverts you see have been Photoshopped”, “You just can't trust a thing they tell you", and "When I see an advert now, I often just laugh and think – yeah, not very likely." [...]

  • Guestvertising: Take care when applying for jobs, by Emma Taylor

    Guestvertising: Take care when applying for jobs, by Emma Taylor
    This is the first in a series of blogs Credos is writing for Gradvertising, the blog for graduates trying to get into the advertising industry.     Applying for graduate jobs isn’t easy. It can be a long, arduous process, and job-hunting grads often submit several applications a day. Here are some simple yet effective [...]

  • Advertising as a ’cause for celebration and protection’, by Jessie Sampson

    Advertising as a ’cause for celebration and protection’, by Jessie Sampson
    Marketing under attack, says Marketing Week’s Russell Parsons     ‘The case for marketing needs to be clearer’, says Russell Parsons in a recent Marketing Week article. He acknowledges that ‘marketing has taken quite a kicking in recent weeks’ in attacks that amount to a popular demonisation of the marketing industry. In response to the [...]

  • Seduction and Cauliflowers, by Paul Feldwick

    Seduction and Cauliflowers, by Paul Feldwick
    Paul Feldwick, Consultant at Paul Feldwick Ltd, gives his view on the implications of Robert Heath's new book, Seducing the Subconscious.       ‘There are no hidden persuaders’, wrote Rosser Reeves in 1961: ‘Advertising does its work openly, in the bare and pitiless sunlight.’ It was never true, of course: even Reeves’ own commercials [...]