How advertising fuels the UK economy
Advertising informs, entertains, persuades,
dissuades and helps to enhance the perception of
value. Its effects stretch across the economy, with
roles ranging from an enabler of efficient markets to
a supporter of the creative industries.
Advertising’s contribution to the UK economy is
often lost among narrower debates about the
industry. To help address this imbalance, the
Advertising Association commissioned Deloitte
to examine the economic impact of advertising
in the UK.
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Demonstrating how advertising contributes to the national economy by creating jobs, lowering prices, and fuelling innovation.
Understanding the character and influence of alcohol marketing in the UK.
Body Confidence & Diversity
Exploring how issues of body image and diversity are approached by advertisers and understood by the public.
Investigating the attitudes of both children and parents towards marketing communications.
Researching policymakers’ and the public’s attitudes towards key advertising issues and concerns.