About the Credos Forum

 

The Credos Forum hosts regular discussions to gather public opinion on all forms of advertising.  Through better understanding, and by unearthing any concerns, the aim is to improve the advertising industry’s ability to self-regulate responsibly.  Early discussions have been about trust in advertising, the nature of advertising today, and privacy.

Video highlights summarising our main findings can be found on this page. 

For a full report on our findings please see our publications page

 

 

The Credos Forum is conducted by:

accacia.JPG

 

Credos Forum

A media savvy public

/write/Forum/1. A media savvy public-H.264 LAN 169.flv

The benefits of advertising

/write/Forum/3. The benefits of advertising-H.264 LAN 169.flv

The downsides
What is influencing negative perceptions?

/write/Forum/4. The Downsides-H.264 LAN 169.flv

Ads Vs Advertising
A critical distinction

/write/Forum/5. Ads v Advertising - A Crit Dist-H.264 LAN 169.flv

 

Mistrust in advertising and claims

/write/Forum/6. Mistrust in Advertising and Claims-H.264 LAN 169.flv