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Hello from Credos Bites In an interview with Marketing published yesterday, Unilever CEO Paul Polman, who delivered the Marketing Society’s annual lecture recently, states that he doesn’t like the word ‘advertising’, because it ‘doesn’t mean anything to me’. But what does the consumer think advertising means? Well, it depends who you’re asking. Credos focus groups [...]
Hello from Credos Bites In the Guardian yesterday, Joanna Moorhead quotes 10-year-old schoolboys like Harry and Franklin, who say "About 99% of adverts you see have been Photoshopped”, “You just can't trust a thing they tell you", and "When I see an advert now, I often just laugh and think – yeah, not very likely." [...]
This is the first in a series of blogs Credos is writing for Gradvertising, the blog for graduates trying to get into the advertising industry. Applying for graduate jobs isn’t easy. It can be a long, arduous process, and job-hunting grads often submit several applications a day. Here are some simple yet effective [...]
Marketing under attack, says Marketing Week’s Russell Parsons ‘The case for marketing needs to be clearer’, says Russell Parsons in a recent Marketing Week article. He acknowledges that ‘marketing has taken quite a kicking in recent weeks’ in attacks that amount to a popular demonisation of the marketing industry. In response to the [...]
Paul Feldwick, Consultant at Paul Feldwick Ltd, gives his view on the implications of Robert Heath's new book, Seducing the Subconscious. ‘There are no hidden persuaders’, wrote Rosser Reeves in 1961: ‘Advertising does its work openly, in the bare and pitiless sunlight.’ It was never true, of course: even Reeves’ own commercials [...]
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