About Credos

Credos is advertising's think tank. It was launched by the Advertising Association in 2010.

Our mission is to 'understand advertising': its role, how it works, how it is perceived, and its value to UK society and the economy.

Credos is funded by the advertising industry, but overseen by an advisory board which assures the quality, objectivity and transparency of our work. You can read more about the Credos Advisory Board here.

Credos’ work spans a wide range of research projects.  Our work to date has focused on:

• Children and advertising
• The economic value of advertising
• Alcohol marketing
• Public views of advertising
• Advertising and body confidence

In order to meet the demands of our ambitious work programme, Credos has partnered with a number of award winning research agencies, each with their own area of expertise.

For more information about Credos and our research, please contact the Credos Team at info@credos.org.uk.